FashionHub E-Commerce Platform Redesign
Project Overview
FashionHub, a leading online clothing retailer, approached us to redesign their e-commerce platform to improve user experience, increase conversion rates, and modernize their brand identity across digital touchpoints.
The existing platform suffered from navigation issues, a complicated checkout process, and poor mobile responsiveness, resulting in high cart abandonment rates and decreased customer satisfaction.
The Challenge
Our team was tasked with creating a seamless, intuitive shopping experience that would:
- Simplify the product discovery journey
- Streamline the checkout process
- Optimize the mobile shopping experience
- Implement a cohesive design system that reflects the brand’s premium positioning
- Improve site performance and loading times
Our Approach
We began with extensive user research, including interviews with current customers, usability testing of the existing platform, and competitive analysis. This research informed our design decisions and helped us identify key pain points in the customer journey.
Working closely with FashionHub’s marketing and development teams, we created a comprehensive redesign strategy that prioritized user experience while meeting business objectives.
Project Gallery
Design Process
Research
We conducted extensive user research to understand customer pain points and expectations. This included:
- User interviews with 20 existing customers
- Usability testing of the current platform
- Competitive analysis of 5 leading e-commerce sites
- Analysis of customer feedback and support tickets
This research phase revealed key insights about navigation issues, checkout friction, and mobile usability problems.
Strategy
We conducted extensive user research to understand customer pain points and expectations. This included:
- User interviews with 20 existing customers
- Usability testing of the current platform
- Competitive analysis of 5 leading e-commerce sites
- Analysis of customer feedback and support tickets
This research phase revealed key insights about navigation issues, checkout friction, and mobile usability problems.
Implementation
We conducted extensive user research to understand customer pain points and expectations. This included:
- User interviews with 20 existing customers
- Usability testing of the current platform
- Competitive analysis of 5 leading e-commerce sites
- Analysis of customer feedback and support tickets
This research phase revealed key insights about navigation issues, checkout friction, and mobile usability problems.
Technologies & Tools
Arduino
Idoard
Project Team
Chi tiết dự án
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